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In the press

At The Salon Project by Joel Warren we believe in beauty of women of all the world is a unique, new concept in beauty, retail and service.

This month [Warren] launches the Salon Project, which aims to open a dozen or so locations in 2018 inside Saks Fifth Avenue outposts...
Joel Warren is determined to revolutionize the traditional salon concept, and he’s doing it within the doors of Saks Fifth Avenue.
Warren, of Warren-Tricomi Salon fame, plans to upend the concept of a hair salon entirely.
“We are revolutionizing the salon industry and creating the salon of the future,” Warren said.
“The new concept revolves around a single stylist overseeing “one vision” brought to life for the client from check-in to check-out, Warren told The Post.”
“Screens will be set up right at the entrance, which will allow visitors the ability to virtually try on lipsticks and purchase the ones they want on the spot.”
“It’s a place to go where a woman comes in and gets taken care of, with the best trained stylists, curated products and gorgeous facilities,” said Warren.
“Joel Warren has a vision for the future of hair salons — and it’s going to play out in Saks Fifth Avenue stores.”
“At their seats, clients can use augmented reality technology to try on products available in the salon’s inventory...”
“The new beauty service and shopping format will be equipped with all the latest tech and incorporate all the pampering and convenience of a high-tough spa.”