Our Story

The Salon Project

A story of craft, of people, and of a new chapter on East Sixtieth Street.

Part One

Everything about a salon is a project.

Part One · The Name

Why The Salon Project

It begins with an idea. A concept. A question — what would a salon look like if it were built the right way?

So we built it on three principles

Be Human

Respect the client in the chair. Respect the people working beside you. Be kind. Be present. Care. The first things a client looks for — and the first things we look for in the people we work with.

II.

Master Your Craft

Strive every day to be better than yesterday. Keep learning. Keep refining. Excellence is not a moment. It is a practice.

III.

Be Surrounded by Harmony

A space where clients, artists and the work itself move together.

That is the goal.

Part Two · The Journey

A story of survival and growth.

By Accident

I didn’t choose this life. It found me — through a hairdresser who opened a door. My first job: 57th Street, between Fifth and Sixth.

The Old-Fashioned Way

I started by sweeping floors and washing dishes. Then came the assistant’s life — the old way of training. No classroom. You stood beside the masters, watched every move, and absorbed the craft day by day — more by osmosis than by instruction.

The King of Color

I became assistant to the king of color, in his heyday. Watching him, I started to believe I could do it too. Why not?

Madison Avenue

I made it onto the floor of one of the finest salons on Madison Avenue. The tree I come from has roots in the greatest colorists ever to work in New York — some still behind the chair today.

Building a Name

I tried it on my own. Then I partnered with one of the best stylists in New York — still an icon. Together we built one of the most respected salon brands in the world. It still stands.

Part Two

I learned the craft the way it used to be learned.

Joel Warren

A Tale of Two Cities

The name. The reputation.

The work. The struggle.

New York changed. The beauty business transformed. The last few years were about survival. Looking back, I see what matters most: the craft, and the human side of this business.

This chapter is about maturity. About reaching a new height — leaving the past behind, and carrying everything it taught me to the next level.

This is that chapter.

Joel Warren

Be part of the next chapter

Your chair is waiting.

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